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Recycle & Win program kicks off February 15th
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$50 Harris Teeter Gift Cards will be awarded to 270 randomly
selected
City of Wilmington recycling customers
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$150,000 sustainability investment by Coca-Cola in Wilmington
community
WILMINGTON, N.C.--(BUSINESS WIRE)--Feb. 15, 2016--
Want to make a difference for the environment and have a little fun
doing it? Well, that’s exactly what can happen when City of Wilmington
solid waste customers take part in Coca-Cola Recycle & Win – a unique
public/private partnership designed to increase local recycling
participation and decrease contamination.
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http://www.businesswire.com/news/home/20160215005467/en/
Set to kick off February 15, Coca-Cola Recycle & Win helps the City of
Wilmington solid waste office maintain low trash rates, protect the
environment, and reward customers with a $50 Harris Teeter gift card if
“caught” recycling the right way.
"Recycling is an important part of our goal to encourage and support
environmental responsibility in Wilmington. Increasing the recycling
participation rate is one way we intend to build a sustainable
community," Wilmington Mayor Bill Saffo said. "This effort reinforces
the City’s support for the County’s public/private partnership bringing
a recycling sorting facility to our local area this spring. The City
wants to ensure customers are not only recycling, but recycling the
proper materials and supporting the local materials recovery facility.”
“Initiatives like the Coca-Cola Recycle & Win program are very important
to growing North Carolina’s recycling economy and creating jobs based on
the recovery of materials,” said U.S. Congressman David Rouzer. “I’m
excited to see this program develop and am grateful for the leadership
of Coca-Cola, Harris Teeter, and the City of Wilmington.”
The Coca-Cola Company and Coca-Cola Bottling Company Consolidated have
invested over $150,000 in the Coca-Cola Recycle & Win program, which
includes a direct mail educational packet sent to all single family City
of Wilmington solid waste customers in Wilmington the week of February 22nd.
The educational packet will contain an official “Give It Back” sticker
along with images highlighting which materials SHOULD go in your
recycling container. Customers must place the “Give It Back” sticker on
one of their recycling containers to be eligible for a chance to win a
$50 Harris Teeter gift card. Additional packets and stickers will be
available for pick up at Harris Teeter stores throughout Wilmington.
“Coca-Cola is proud to bring the Coca-Cola Recycle & Win program to
Wilmington,” said Lauren Steele, senior vice president, corporate
affairs, Coca-Cola Bottling Company Consolidated. “The Coca-Cola Company
believes it is essential to educate everyone on the importance of
recycling and recycling properly. We also believe that recycling should
be a rewarding experience, and what better way to encourage people to
recycle than by giving them an opportunity to be a winner!”
The official Recycle Patrol will begin visiting area neighborhoods the
month of March in an effort to “catch” households that are recycling
properly and will award a total of 270 Harris Teeter $50 gift cards
throughout the six-month program.
“Harris Teeter is proud to support the Coca-Cola Recycle & Win program,"
said Danna Robinson, communications manager, Harris Teeter. “This
program allows us to strengthen our commitment to sustainability in
Wilmington and in all of the communities we serve.”
Coca-Cola Bottling Company Consolidated is the largest independent
Coca-Cola Bottler in the United States. The Company is a leader in the
manufacturing, marketing and distribution of soft drinks.
Coca-Cola Recycle & Win!
View source version on businesswire.com: http://www.businesswire.com/news/home/20160215005467/en/
Source: Coca-Cola Bottling Company Consolidated
Coca-Cola Consolidated
Lauren C. Steele, 704-557-4551
Lauren.Steele@ccbcc.com
or
City
of Wilmington
Dave Bundick, 910-341-0081
Dave.Bundick@wilmingtonnc.gov