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Nationally recognized program kicks off May 19 for the city of
Roanoke,
Roanoke County, Salem and Vinton
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$14,000 in Kroger Gift Cards used as incentives to recycle
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$250,000 invested by Coca-Cola to ensure program’s success
ROANOKE, Va.--(BUSINESS WIRE)--May 13, 2014--
In an effort to boost local recycling rates, the city of Roanoke,
Roanoke County, Salem and Vinton, in partnership with Coca-Cola and
Kroger, are bringing back the Coca-Cola Recycle & Win program – a
nationally recognized sustainability initiative which offers tips on
recycling and rewards selected residents for proper recycling with a $50
Kroger gift card.
The Coca-Cola Recycle & Win program is credited with a 7% increase in
local recycling efforts when introduced in 2011 according to Roanoke
Mayor David Bowers.
“Recycling is not only good for the environment but it is good for our
communities’ bottom line,” said Roanoke Mayor David Bowers. “And we know
from partnering with Coca-Cola before that the Coca-Cola Recycle & Win
program takes our recycling efforts to the next level.”
To implement and promote recycling, The Coca-Cola Company and Coca-Cola
Bottling Company Consolidated have invested over $250,000 in the
Coca-Cola Recycle & Win program, which includes a direct mail
educational packet sent to all single-family households in the city of
Roanoke and town of Vinton the week of May 19th.
For residents in the city of Roanoke the educational packet will contain
two stickers. A “Yes” sticker which includes images highlighting which
materials SHOULD go in your recycling bin as well as a “Give it Back”
sticker. City of Roanoke residents must place the “Yes” sticker on one
of their bins and put the “Give it Back” sticker on their other recycle
bin to opt in for a chance to win a $50 Kroger gift card.
Town of Vinton residents are instructed to put both the “Yes” sticker
and “Give it Back” sticker on their bin. Residents of Salem and Roanoke
County will receive a postcard the same week inviting them drop off
recyclable items and enter for a chance to win a Kroger gift card at a
special event held from 11 am to 2 pm on June 7th at Cox
Communications.
“Coca-Cola is proud to bring the Coca-Cola Recycle & Win program back to
the Roanoke area,” said Lauren Steele, senior vice president, corporate
affairs, Coca-Cola Bottling Company Consolidated. “The Coca-Cola Company
believes it is essential to educate everyone on the importance of
recycling and recycling properly. We also believe that recycling should
be a rewarding experience, and what better way to encourage people to
recycle than by giving them an opportunity to be a winner!”
The Coca-Cola Recycle & Win Recycle Patrol will be visiting area
neighborhoods starting the week of May 19th and plans to
award a total of 280, $50 Kroger gift cards throughout the six-month
program. “Kroger is proud to help promote recycling in the Roanoke area
by supporting the Coca-Cola Recycle & Win program. Since our earliest
days, Kroger and the Kroger Family of Associates have been committed to
taking care of our neighbors and each other and the Coca-Cola Recycle &
Win initiative is a tremendous way to demonstrate our commitment to
sustainability in our stores and in the communities we serve,” said Carl
York, Public Affairs Manager Kroger.
To help kick off the Coca-Cola Recycle & Win program, a news conference
was held at the Hotel Roanoke during the annual conference for Virginia
Recycling Association (VRA); an organization dedicated to promoting
recycling in Virginia. “The Coca-Cola Recycle & Win initiative is a
great example of a program that aligns perfectly with the goals of VRA,”
said VRA President Tim Lee. “We are thrilled that Coca-Cola selected our
organization’s annual meeting as the venue to announce this program.”
Coca-Cola Bottling Company Consolidated is the largest independent
Coca-Cola Bottler in the United States. The Company is a leader in the
manufacturing, marketing and distribution of soft drinks.
## Coca-Cola Recycle & Win! ##
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140513006914/en/
Source: Coca-Cola Bottling Company Consolidated
Coca-Cola Consolidated
Lauren C. Steele, 704-557-4551
lauren.steele@ccbcc.com