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Program provides incentives for families to get out and get active
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Partners include Nashville Parent Magazine, CVS and Nashville Mayor
Karl Dean
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Participants can win prizes for healthier lifestyles
NASHVILLE, Tenn.--(BUSINESS WIRE)--Apr. 20, 2015--
In an effort to promote healthy, active lifestyles, Coca-Cola is
partnering with Nashville Parent magazine, CVS and Nashville Mayor Karl
Dean in an 8-week program in which Nashville residents are challenged to
get up, get out and get active!
To participate and be eligible to win prizes, residents need to sign up
at myfitfamilychallenge.com/TN.
Based on participation, families earn points for a chance to win prizes
during the 8-week challenge period, April 21 – June 15. To help promote
the Fit Family Challenge, Coca-Cola has invested more than $150,000 on
the program’s implementation.
Participants can also find support via blogs, expert advice, wellness
tips and information on free exercise classes through the Nashville
Parent website nashvilleparent.com/fitfamilychallenge2015.
“At Nashville Parent, we believe all children deserve to be healthy and
happy, and we’re proud to co-sponsor the Fit Family Challenge because it
helps spread this important message in such a fun and engaging way,”
said Stewart Day, Publisher.
For more than 125 years, the Coca-Cola Company has been committed to the
communities where we live, work and play and to dealing with important
issues. We believe the Fit Family Challenge with its emphasis on
nutrition and physical exercise is part of a comprehensive approach
which will help address the serious issue of obesity in our
society,” said Alison Patient, senior director of corporate affairs,
Coca-Cola Bottling Company Consolidated.
During the Family Fit Challenge Mayor Dean is hosting a city-wide health
campaign called 100 Miles with the Mayor where he is inviting
Nashville residents to walk, bike and paddle with him across Nashville.
All 100 Miles with the Mayor events are free and open to all
ability levels. Participants can join Mayor Dean at 18 events over 19
days from May 3 through May 22 then log their activities on the Fit
Family Challenge website.
“My 100 Miles with the Mayor initiative aligns perfectly with the
goals of the Family Fit Challenge to encourage healthy activity for all
Nashville residents,” said Nashville Mayor Karl Dean. “I applaud the
organizers and supporters of the Fit Family Challenge as a great example
of the kind of public-private partnership that helps benefit the
citizens of Nashville by encouraging parents and children to live
healthier, better and longer lives.”
“CVS/pharmacy is committed to helping people on their path to better
health, so we are pleased to support the Fit Family Challenge by raising
awareness about the importance of exercise, a well-balanced diet and
getting enough rest,” said David Purdy, area vice president,
CVS/pharmacy.
Charlotte-based Coca-Cola Bottling Co. Consolidated is the nation’s
largest independent Coca-Cola bottler, selling a broad portfolio of
beverages that fit every activity and lifestyle. Learn more about
Coca-Cola Consolidated at www.cokeconsolidated.com,
and be sure to follow us on Facebook,
Twitter
and Instagram!
Mayor Dean’s 100 Miles with the Mayor details can be found at http://walk100miles.com.
## Fit Family Challenge brought to you by Nashville Parent Magazine
and Coca-Cola##
Source: Coca-Cola Bottling Co. Consolidated
Coca-Cola Consolidated
Bob Bedell, 615-708-7570
Bob.Bedell@ccbcc.com